Earn Money from Your Hobby
Many of
us have hobbies that we are passionate about. But wouldn't it be great if our
hobbies also earn for us some money? Here are profiles of three women who
turned their hobbies into successful home business. 
| 
It's
  great to delve into an interesting hobby such as artwork, photography, or
  crafting paper jewelry. It's even more exciting (and financially rewarding)
  to turn your special talents into a successful home-based business. That's
  exactly what Mary Maturi of Cleveland Ohio, Leslie Croyle of Bay Village,
  Ohio, and Marlene Stephenson of Virginia, Minnesota, did. Each turned her
  hobby into a cash-generating business complete with paying customers and a
  bank account.  
These aren't isolated stories.
  Men and women across the country are joining the ranks of entrepreneurs
  converting hobbies into money-paying propositions. It's important to note
  that none of these women originally planned to start a business. On the
  contrary, interest by others in their hobbies convinced them to sell their
  work. 
Mary Maturi's Killer Whales 
Mary Maturi markets a line of
  "Killer Whale" petroglyph tee-shirts, sweat shirts, and note cards
  both in Alaskan gift shops and in natural history museums in the lower
  forty-eight states. 
It all started when Mary and her
  family spent a year living in Wrangell, a small town located on Wrangell
  Island in southeast Alaska. One day Mary ventured down to Petroglyph Beach on
  the island. Petroglyphs are ancient rock carvings left by an unknown people.
  Using rice paper and different colored ferns, Mary "rubbed" the
  petroglyphs to capture their images on paper. When others saw her rubbings,
  they offered to buy them. 
"Peoples interest really
  surprised me, so I thought of other ways to share the uniqueness of the
  petroglyphs with out having to deal with their awkward size (some were
  several feet in length). That's how the "Killer Whale" notecards
  were born," Mary says. Using her rubbings as a guide, she created
  smaller scale pen and ink drawings which she took to a printer to get price
  quotes for paper, printing and envelopes." 
The major cost of printing is
  making the plates. Therefore, it's wise to get price quotes for different
  runs of 1,000," says Mary. For example, a run of 3,000 cards might cost
  around 10 cents per card while a run of 6,000 note cards could drop that per
  unit cost below 8 cents per card. That decreases your card cost by more than
  20 percent - quite a savings. Mary also recommends getting bids from several
  suppliers or even splitting up the order. 
While printers know how to price
  their printing competitively, they don't make their own envelopes. Mary uses
  the least costly printer that can deliver the quality of paper stock she
  desires, but buys her envelopes from a warehouse specialist at a savings of
  nearly 35 percent from prices quoted by printers and other envelope
  suppliers. It pays to let your fingers do the walking and get competitive
  quotes. 
Once Mary obtained the cost
  estimates, she visited several gift stores and museums to gather pricing
  information on competing notecards. She also talked to store owners and
  museum managers to determine their interest in ordering. After all, it would
  make no sense to have the notecards printed unless buyers would purchase at
  prices that can generate a profit. 
Leslie Croyle's Photo Finish 
Leslie Croyle converted her love
  of photography and knack for framing into a full-fledged photo decorating
  business. 
Leslie and two friends offered
  for sale enlarged photos of popular Cleveland events such as the start of the
  Revco-Cleveland Marathon & 10K, and a spectacular shot of the United Way
  Kickoff's release of thousands of colored balloons in Public Square. 
"We hired several
  photographers to cover the events and used the best photographs of the
  bunch," say Leslie. Advertisements for photo promotion proved popular.
  The trio sold 600 photos at prices ranging from $8 to $10 a piece, gathering
  a bit less than $5,400 in revenues. Not bad for the first venture.
  Unfortunately, the combined costs of ads, fees for the photographers ate up
  the $5,400 and more. "Although we ended up with a loss, it gave us a lot
  of market exposure and a proven track record," says Leslie. 
Next, Leslie and her friends put
  together a portfolio of photographs and contacted local businesses. This
  marketing move landed them a job of photo decorating PJ McIntyre's Restaurant
  in a Cleveland shopping center. "We tied in the nostalgia theme of the
  restaurant by contacting area historical societies and arranging to have
  their vintage photographs copied. It's important to make sure you have the
  right to reuse the prints. Ask for proper releases and permission to use
  whatever photos you have copied," advises Leslie. 
She stresses the importance of
  networking industry contacts. A decorating firm they worked with on one
  project led to additional work when that firm recommended Leslie and her
  partners to some of their other clients. 
Since 1987, the photo decorating
  business has progressed well since its initial unprofitable photo event
  ventures. Major projects include photo decorating the guest rooms and suites
  for the historic Glidden House, which has been made into a unique bed and
  breakfast, and an all-sports photo motif for the Grand Slam Bar &
  Restaurant in the refurbished Cleveland Flats night spot area. 
"From our humble
  beginnings, we're now getting into some pretty good sized jobs," says
  Leslie. "Just keep bumbling along - don't give up." 
Marlene Stephenson's Paper
  Products 
Marlene Stephenson makes her
  money tearing paper. Actually, her unique sculptured jewelry draws rave
  reviews wherever she wears it. In fact, people routinely ask to buy her
  unique designs right off her dress when she appears at public functions. 
Marlene is a medical technician
  by trade, and her paper profits grew out of a coffee get-together group of
  friends that met once a week to try their hands at new craft ideas. One day
  one of the ladies brought a book on making paper jewelry. "I just fell
  in love with it and made a pin and some earrings to wear to a business
  meeting. Lots of the women at the meeting asked me to make some for them
  also," says Marlene. 
As with any fashion item,
  Marlene pays attention to color schemes and design. Even though she makes
  several copies of different designs, each is unique in color, shading, size,
  and even texture. Marlene crafts her one-a-kind jewelry to match her
  customers special outfits. 
"With any small business,
  it's important to link up with other small businesses," stresses
  Marlene. For example, her local hairdresser lets Marlene display her paper
  jewelry at her shop. Local gift stores either buy the pins and earrings
  outright or take them on consignment, which means they pay for the items
  after they sell. Marlene also teamed up with several other artists to display
  their work at trade shows. 
"Try to tailor your product
  to the particular market. With the loon as the state bird of Minnesota, my
  loon pins always do well at local craft shows," she says. Likewise, when
  Marlene sent samples of her pins to trade show in Anchorage, Alaska, she made
  some new designs to capture the wilds of Alaska, These pins included a polar
  bear, Alaska wild flowers, whales, and fish. 
What ever your own hobby
  pursuits, you may be over looking an opportunity to turn personal interests
  into money-making enterprises. Investigate the possibilities, calculate the
  costs, analyze the market, and move forward with your plan of action. Take
  your lead from these three women who have turned hobbies into profits. | 

 
No comments:
Post a Comment