Local pride clothing
Create clothing that promotes local pride, and your place in state or the region. Go beyond the usual high school mascot items, and promote your own local flavor. Get some ideas from Neighborhoodies (http://www.neighborhoodies.com). Expand this idea with related local pride items, like totel bags, kids' wear, hats and visors.
Customize jewelry to your state or city. State of Mine uses state shapes with stones marking home towns. Extend this concept to keychains and other jewelry items. Look for local jewelers to help with manufacturing.
Local photos
Make local photos into postcards, posters, or mounted and framed art, as suggested by the Photopreneur photography business blog (http://blogs.photopreneur.com/ marketing-local/). You can target tourists, students or other part-time residents and visitors. The photos can be your own, or licensed from local photographers. You can market in existing local stores, or even create a roadside photo stand!
Add value through local and organic foods
Local food and organic food are two ways to make a more profitable small farm, restaurant, cafe, food market, or other food business. Food borne illnesses have made headlines from huge commercial production and from imported foods. It's better for the environment because of the lower transportation distances.
Local food producers of all kinds should capitalize on this opportunity. If you grow produce, get certified as organic or dedicate more acres to organic items. Focus on local markets, promoting your local advantage. Develop direct marketing methods to go direct to consumers or consumer groups. Restaurants can seek out local partners and organic sources. If you serve local and organic items, promote it in all your marketing.
Local jewelry
Customize jewelry to your state or city. State of Mine uses state shapes with stones marking home towns. Extend this concept to keychains and other jewelry items. Look for local jewelers to help with manufacturing.
Local photos
Make local photos into postcards, posters, or mounted and framed art, as suggested by the Photopreneur photography business blog (http://blogs.photopreneur.com/ marketing-local/). You can target tourists, students or other part-time residents and visitors. The photos can be your own, or licensed from local photographers. You can market in existing local stores, or even create a roadside photo stand!
Add value through local and organic foods
Local food and organic food are two ways to make a more profitable small farm, restaurant, cafe, food market, or other food business. Food borne illnesses have made headlines from huge commercial production and from imported foods. It's better for the environment because of the lower transportation distances.
Local food producers of all kinds should capitalize on this opportunity. If you grow produce, get certified as organic or dedicate more acres to organic items. Focus on local markets, promoting your local advantage. Develop direct marketing methods to go direct to consumers or consumer groups. Restaurants can seek out local partners and organic sources. If you serve local and organic items, promote it in all your marketing.
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